Fruity Eliquids

Vape Juice – Discover Bold E-Liquid Flavour at Our UK Online Vape Shop

When you think of vape juice, you think of smooth clouds, a bold taste, and finding that one flavour you can’t get enough of. Should you be new to vaping or a seasoned vaping expert, you'll want to make sure your e-liquid is the right match for your needs and our online vape shop has you covered with a huge vape juice range.

With our extensive range featuring premium 10ml vape liquid bottles packed with nicotine salt for a fast hit and shortfill vape juice designed for cloud chasers, our range is constantly expanding so you'll always find something new. You'll never be left waiting long for your order either, as free UK delivery is included as standard.

What Exactly Is Vape Juice?

Also known as e-liquid, vape juice is the liquid that powers your vape kit once it has been heated through your vape's internal coil. This process creates the vapour and flavour you inhale when using your vape. Each vape juice flavour is carefully blended with the right balance of nicotine strength, vegetable glycerine (VG), and propylene glycol (PG) to deliver either smooth clouds or sharp throat hits depending on your choice.

Most vape juices available fall into one of these categories:

• 10ml vape juice bottles (great for everyday use, especially with nic salt vape liquid)
• Shortfill vape juice (zero-nicotine liquid bottles with space for a nicotine shot)
• Nic salt juice (faster nicotine hit, smoother inhale, and ideal for higher strengths)
• Freebase nicotine vape juice (the traditional option, giving a stronger throat hit to mimic smoking)

Whether you’re after a high-VG cloud mix or something more discreet for refillable vape kits, there’s a full range of vape flavours waiting for you.

Vape Juice Flavours

Finding your perfect vape isn’t just about the device; it’s all about your flavour experience. Vape juice comes in a huge variety of flavour families to suit every single vaper's personal preferences. Fruit blends like strawberry, mango, or exotic dragonfruit deliver sweet, refreshing notes ideal for everyday vaping; whilst menthol and ice flavours provide a crisp, clean hit perfect for ex-smokers seeking a cool, satisfying vape. Dessert and candy options such as creamy custards, caramel and doughnuts offer indulgent after-dinner sweetness without the calories and tobacco flavours bring familiar, traditional profiles for those transitioning from smoking. Not to forget soda, coffee, and drink-inspired vape juice capture the essence of fizzy cola, lemonade, or cappuccino for something refreshingly different.

Vape Juice Flavour Profiles

We stock vape flavours to suit every vaping style because the e-liquid you choose can completely transform your entire vaping experience, regardless of which vape kit you decide to use. The beauty of vape juice is that it comes in every variety imaginable, although they generally break down into five main categories that can be broken down in a little more depth:

Fruit Flavours

With popular fruits such as mango or juicy watermelon taking centre stage, even unique blends like Love Bite by Six Licks combine different fruit flavours to give you the full tropical experience.

Menthol & Ice

Featuring cool and refreshing mint flavours, both icy and fulfilling and can even combine menthol with other flavours like Bar Juice's Menthol Mojito for a fun new take on a classic taste.

Desserts & Sweet Treats

Familiar sweet treat flavours from gummi bears to rock candy range all thr way to creamy and custardy options like the delicious strawberry milk from Doozy Vape to give you the full dessert vape liquid experience.

Tobacco Blends

A classic taste with none of the downsides of tobacco, these flavour profiles are perfect for ex-smokers looking for a familiar taste, such as the rich caramel tobacco by Drip that never fails to satisfy.

Soda & Drink Inspired

Using familiar fizzy soft drinks such as blue razz lemonade and cola as a base, these flavours are vibrant and cover a wide range of options, including even energy drinks like Berry Bull from Nasty.

The best part about flavoured vape juice is that you’re never stuck; switching up is part of the fun. Finding your favourite flavours makes every puff more enjoyable, and our constantly expanding selection ensures you'll never get bored.

Finding the Right Nicotine Balance For Vape Juice

Choosing the right nicotine strength is just as important as the vape juice flavour itself, as selecting a nicotine level that's too low will cause your cravings to resurface much faster, but choosing something too powerful can be too harsh on your throat. Many UK juice brands now offer a variety of nicotine strengths, so you can experiment to find what works best for you.

There are three main categories you can find vape juice fall into;

Higher nicotine (12mg – 20mg in nic salts)

Potent and designed to make an impact, this higher nicotine strength is perfect for anyone who's switching from smoking with a strong nicotine hit and satisfying edge.

Medium nicotine strength (6mg – 12mg)

Ideal for everyday use for moderate vapers, this strength of nicotine is steady and consistent without packing too much of a punch.

Low or zero nicotine (0mg – 3mg)

Matched perfectly to cloud chasers and hobbyists, this lighter version of vape juice has eithe rno nicotine or very small amounts, making it perfect for vapers that simply want the flavour without the hit.

Nic Salts vs Freebase Nicotine

Knowing your flavour choice is one thing, but it is then a case of deciding whether to choose nic salts or freebase nicotine. Nic salt vape juices use nicotine salts to provide smoother inhales at higher strengths but can still provide faster nicotine delivery, making them perfect for vapers who want quick satisfaction without a harsh throat hit. Freebase nicotine vape juice, on the other hand, can still deliver the strong traditional throat hit that many ex-smokers prefer but often has a greater flavour variety.

Nicotine salt vape juice:

• Fast nicotine delivery into your system.
• Smooth inhale even at higher nicotine strengths.
• Perfect for discreet pod systems and a fuss-free online vape purchase.

Freebase Nicotine vape juice:

• Sharper throat hit.
• Slower absorption but with a more classic smoking-like feel.
• Great in both 10ml vape juice and shortfill vape juice bottles.

Don't forget that using shortfill vape juice, you can always add a nicotine shot to customise your nicotine delivery, but it is always good to remember the type of vape kit matters too. For discreet vaping, try a nic salt vape juice with a small vape kit. For cloud chasing, a sub-ohm vape kit with high VG vape liquids and lower nicotine is ideal.

Shortfill Vape Juice – Customisable Nicotine Options

If you’re after value and flexibility, shortfill vape juice is for you. These come in larger bottles (50ml or 100ml) of nicotine-free liquid, with space to add a nicotine shot.

Why it’s popular:

• Cost-effective long term.
• Lets you choose your nicotine strength (from 0mg all the way up to higher options).
• Comes in a wide range of vape flavours.

Shortfills are popular with advanced vape devices and sub-ohm vape kits, since they suit high VG vape blends. If you’ve been stuck with smaller 10ml vape juice bottles, shortfills feel like freedom, mix, shake, and enjoy.

A Closer At Vape Juice Blends

Every bottle of vape juice is made up of PG (propylene glycol), VG (vegetable glycerine), nicotine, and flavour concentrates. The ratio of these ingredients can transform the entire feel of your vaping experience.

• High VG vape juice (70% VG or more): Designed for sub-ohm vape kits, producing thick clouds and sweeter taste. Ideal if you enjoy direct-to-lung inhales and want a smoother nicotine hit.
• Higher PG vape liquids (often found in 10ml vape juice bottles): A sharper throat hit, stronger vape juice flavour, and better for smaller refillable vape kits.
• Balanced blends (50/50 liquids): Most beginners start here. Works well in starter pod systems.

Vape Juice Bottle Sizes & Formats

When we talk about vape liquid, it comes in a variety of sizes and setups depending on your chosen vape kit.

• 10ml vape liquid – small but mighty, easy to carry, fully TPD-compliant in the UK, and often made in the UK.
• Shortfill vape juice – larger 50ml or 100ml bottles, without nicotine, leaving space for a nicotine shot, mix it your way.
• Bar juice bottles – inspired by disposable vape style flavours, but eco-friendlier in refillable versions.

Every bottle of vape juice in our shop is safety-tested, quality-assured, and many are UK made vape juices for peace of mind.

Vape Juice Liquid Brands You Can Trust

We only stock vape juice brands known for quality vape flavours, safety, and consistency. Some are UK made e-liquids, which means they’re verified under TPD regulations, perfect if you want assurance that your juice is compliant and tested.

Popular names across our online vape shop include:

• Bar Juice & Bar Juice 5000 – bringing those disposable vape inspired tastes, but in refill bottles (eco-friendly and cheaper).
• Premium UK juice brands – offering premium vape blends made with the finest concentrates.
• International vape juice brand collections – for global vapers who want something unique.

The goal? Giving you vape flavours to suit exactly what you’re craving. From simple fruits to complex dessert vape juices available in the UK, every preference is covered.

Iconic Vape Juice Brands Loved Across the UK

Some names in the world of vape juice are impossible to ignore. They’ve earned legendary status in the vaping community, appearing on bestseller lists year after year and dominating flavour award charts. If you’ve been vaping for any length of time in the UK, chances are you’ve tried at least one of these giants.

Vampire Vape

Few brands carry as much prestige as Vampire Vape. A true pioneer of the UK vape juice, they’re the brains behind the iconic Heisenberg and Pinkman, flavours that are now practically household names. With a lineup spanning freebase nicotine and smooth nic vape juices, Vampire Vape remains the go-to choice for thousands who want reliable flavour every time.

Elfliq by Elfbar

Building on the explosive demand for their disposable devices, Elfliq is Elfbar’s bottled vape juice range, offering the same rich taste profiles their disposables are famous for. Their fruit and ice flavour combinations are especially popular, giving fans the option to keep enjoying those intensely refreshing blends in refillable kits.

Bar Juice 5000

Bar Juice 5000 made waves by taking disposable-inspired flavours and turning them into bottled e-liquids. Known for bright, vibrant, and candy-sweet fruit mixes, this brand has bridged the gap between casual disposable users and those now moving into refillable vape kits.

Riot Squad

You can spot Riot Squad instantly, bold branding, bullet-shaped bottles, and unapologetic vape flavours. But it’s not just looks driving their reputation. They’re innovators, pushing forward hybrid nicotine salts that combine the best of freebase and nic salts. Expect bold fruit and punchy drink-inspired blends here.

IVG (I Vape Great)

One of the most globally recognised vape brands, IVG has deep roots in the UK market. Their variety is staggering, from retro sweetshop classics like Bubblegum and Cola Bottles to tropical fruits and refreshing sodas. IVG vape juice is particularly popular with vapers who love to switch up their flavour profiles without ever compromising quality.

Dinner Lady

Say “Lemon Tart” and almost every vaper will know exactly what you mean. Dinner Lady’s award-winning dessert flavour changed the game, and they’ve expanded ever since into fruity and icy blends. With a reputation for premium quality and daring recipes, they’ve cemented their place in UK vaping culture.

Doozy Vape Co

Based in Yorkshire, Doozy Vape Co focus on delivering premium quality with imaginative blends. Their flavours span fruits, desserts, and even traditional tobacco-style juices, making them one of the most versatile choices for UK vapers.

Maryliq by Lost Mary

Following the runaway success of their disposable vapes, Lost Mary launched Maryliq, a bottled range that captures their signature sweet fruit and candy-like flavours for refillable pod kits. Perfect if you loved their disposables but want greater value and sustainability from your vaping.

Rising Stars & Vape Kit Fan Favourites

Alongside the household names, these brands have surged in popularity with their vape juice flavour innovation and dedicated fan followings.

Elux Legend – Famous for disposable vapes, Elux have now bottled their bestsellers into Legend Nic Salts, keeping that strong and sweet flavour delivery.

SKE Crystal – Makers of the Crystal Bar disposable, now offering 10ml vape juices with the same crisp, refreshing taste.

Drifter – Best known for their “Bar Salts” range, designed to replicate the punchy disposable vape juice flavour experience.

Just Juice – Pure fruity excellence. Their authentic blends and sharp citrus notes have helped them stand out among popular vape brands.

Nasty Juice – Hailing from Malaysia but massive in the UK, famous for “low mint” blends that balance fruit with a subtle cooling twist.

Zeus Juice – Mythology meets flavour. Known for bold, full-bodied options like Black Reloaded, this UK brand excels at powerful fruit blends.

Double Drip – A favourite among sub-ohm vapers, packed with coil-friendly, sweet, and fruity juices built for big cloud production.

How Regulations Make UK-Made Vape Juices Safer

Every e liquid sold in the UK has to pass strict TPD (Tobacco Products Directive) rules. That means:

• Maximum of 10ml per bottle with nicotine.
• Maximum nicotine strength of 20mg.
• Proper testing, packaging, and childproof caps.

This ensures only premium quality vape liquids make it to your tank. If you’ve ever considered non-verified options, remember: UK made e-liquids have safety at the heart of their production, and that leads to a healthier, smoother way to vape.

Vape Juice and Device Compatibility

Here’s where things get technical, but don’t worry, we’ll keep it simple. The liquid you buy should match your vape kit.

• 50/50 e liquids (balanced PG/VG): Perfect with starter vapes and smaller pod kits.
• Nic salt juice: Works best in refillable pods and vape pens.
• High VG vape juices: Meant for advanced sub-ohm vape kits and tank-based devices.

Pro tip: The right nicotine strength often ties to the right kit. Low-powered devices = higher nicotine salt vape juice.

Why Buy Vape Juice From Our Online Vape Shop?

With so many juice brands and vape products out there, why choose us? Because we’re not just another store, we’re a UK vape shop built for the real vaping community.

• Premium vape options as well as affordable everyday vape juices are available.
• Wide range of vape juice flavours, from fruity to menthol.
• Range of vape juices custom-selected for quality, performance, and variety.
• Made in the UK flavours from trusted names.
• Customer-first policies including same-day dispatch and free delivery.

Shop our full vape juice range now and find your new perfect vape flavour, with free UK delivery available today.

FAQs About Vape Juice

What is vape juice or e-liquid?

E-liquids, also known as vape juices, are the liquids that are put into vape devices in order to create vapour. This vapour is what is then inhaled, giving vaping its name. Vape juices are made of vegetable glycerin (VG), propyl glycol (PG), flavourings, water and can optionally contain nicotine.

What is a 50/50 vape juice?

A 50/50 vape juice is typically a 10ml e-liquid that contains nicotine. They are named 5050/s because they have 50% PG (propyl glycol) and 50% VG (vegetable glycerin) content. This makes them ideal for pod kits.

What is nic salt?

Nic salts, or e-liquid salts, are a vape juice that contains a more natural salt form of nicotine called nicotine salicylate. This salt form of nicotine is similar to the natural nicotine found in the tobacco leaf. Nic salts typically come in 10ml bottles and are available in a variety of flavours.

What is a vape juice shortfill?

A shortfill is an e-liquid that contains zero nicotine and comes in larger bottles, usually 50ml+ and over. Because they contain no nicotine, they can be sold in bottles larger than 10ml; this means they can be cheaper per ml of vape juice. They are called shortfills, because the bottles leave room for a nic shot, the simplest way of adding nicotine to vape juice.

What is a Nic shot?

Nic shots are flavourless e-liquids that contatin nicotine. Adding nic shots to a shortfill effectively increases the nicotine content of a shortfill. This allows you to vape nicotine e-liquid while taking advantage of the great value of shortfills.

Which vape juices are safer?

All e-liquids that are sold in the UK have been through some of the most rigorous safety tests in the world. The vape juices we sell are UK approved, which means they have been through these rigorous tests and should not contain any harmful substances. However, if you have any allergies to food additives, always check the ingredients of an e-liquid you are thinking of buying.

When do vape juices expire?

Like many other products, e-liquids can go bad after time, however e-liquids usually last up to two years. E-liquids can discolour over time, but this is usually just oxygen reacting with the liquid. If you have any concerns, it’s always best to read the label of your vape juice to find out the expiration date.

Which vape juice is best?

There is no simple answer to that, as every vaper is different! There are a lot of ways to vape, such as by using a pod kit or a sub ohm kit, and the kind of e-liquid that is best for each can differ. Furthermore, flavour preference is very subjective and there are so many available! It is best to try different e-liquids and find out which brand, flavour and type is perfect for how you choose to vape.

Which vape liquid to use for sub ohm kits?

For sub ohm kits, we recommend using a vape liquid that is high in VG. This allows for the creation of the best clouds, and they work well with the low resistance of sub ohm coils. Many shortfills are available in 70-30 VG-PG ratio.

Which e-liquid to use for pod kits?

Pod kits work best with e-liquids that have a good PG content. For convenience, we recommend either 50-50s or nic salts. Both of these vape juices have a 50% PG content and their convenient size make them ideal for pod kit vaping.

What are PG VG ratios?

PG VG ratios are the amount of propylene glycol (PG) and vegetable glycerin (VG) in an e-liquid. These ingredients affect how an e-liquid behaves. High PG vape juice tend to have more focus on flavour, but can have a harder throat hit. High VG liquids produce more vapour and are smoother, but they can give less distinct flavour and are harder on coils. Both types of e-liquids are great, it’s all about using them in the right device.