Best-selling E-liquid Brands in 2023

Looking for the best e-liquids on the market? We’ve compiled a comprehensive list of the best e-liquid brands to look out for 2023! Check out the incredible brands below and discover your next favourite vape juice.

Jinx E-liquid

Known for their intriguing Voodoo theme and five equally daring fruit flavours, Jinx conjures all of their 100ml shortfill blends at a molecular level, meaning you won’t be able to taste their bewitching flavours anywhere else!

Plus, Jinx offers the never-before-seen opportunity to scratch-to-win a spectacular prize with every bottle.

To reveal your prize, simply scratch off the panel on your bottle and enter your winning code at, or notify any staff member in the store that you bought your bottle from!

Can't decide on which flavour to try first? Give their full range sample pack a go!

Price: £7.99-£14.99

    Doozy Vape

    A multi-award winning brand who are renowned worldwide for their impeccable flavour profiles and extensive range of e-liquid products. Offering everything from fruity nic salts to tobacco shortfills, and everything in between, there’s something for everyone with the iconic Doozy range.

    A premium brand born out of the UK, Doozy pride themselves on using only the best quality ingredients and creating the most optimal flavour profiles for each e-liquid concept. The fruits of their labour show too, with dedicated fans all around the globe and awards earned in an array of categories.

    Image of Doozy Vape Co Logo

    Wild Roots E-liquid

    Inspired by tastes from the far corners of the globe, Wild Roots' e-liquid collection is comprised of a mix of vibrantly exotic flavours that are rare to find in the vaping jungle!

    Loved for their nature-inspired flavours and dedication to sustainability, Wild Roots have distinguished themselves from other e-liquid brands through their eco-conscious mindset.

    They've carefully crafted their 50ml/100ml shortfills and 10mg/20mg nic salts so that they are all vegan, lactose and gluten free. This means that every vaper can experience what this environmentally-friendly brand has to offer! Plus, all of their bottles are entirely recyclable.

    Price: £3.99-£15.99

    2X E-liquid

    2X are an ALL-NEW UK based 10mg/20mg nic salt brand who are transforming the vaping experience with their 6 next-level fruit, candy and menthol 10mg/20mg flavours. 

    Developed with immaculate attention to detail using a groundbreaking new WholeNic® formula, each 2X blend is filled with intense flavour bursts and nicotine delivery for a vape that’s twice as satisfying!

    Think you’ve tried fruit, confectionery and mint eliquid flavours as extreme as these? Think again! Get ready for a new way to X-PERIENCE nic salts with 2X.

    Price: £2.95

    Bar Liquid 3000 E-liquid

    Bar Liquid 3000 is a UK based brand who specialise in creating mouth-watering 20mg nicotine salts that replicate Elf Bar disposables.

    As these e-liquids offer up to 3000 puffs, they're an extremely cost-effective choice and an environmentally friendly alternative compared to disposable vapes.

    Not only are these e-liquids a more sustainable choice, but they also taste simply amazing. Now, you can enjoy all of your favourite Elf Bar flavours in a whole new way, with more taste and less waste!

    Choose from Blue Raspberry, Blue Sour Raspberry, Blueberry Ice, Energy Ice, Grape, Mango Ice, Peach, Strawberry and Watermelon Ice.

    Price: £3.99

    MNKY VAPE E-liquid

    MNKY VAPE e-liquids are making vapers go WILD!

    MNKY Vape are a wacky e-liquid brand who develop frozen fruit fusions straight outta the wild. 

    Available as 100ml shortfills and 10mg nic salts, their fruit and ice jungle-inspired juices are an ideal match for any vaper who enjoys a cool kick to their vape.

    Jump into the flavour adventures are waiting for you!

    Price: £3.99-£14.99

    Salt3d E-liquid

    Made for beginner vapers, Salt3d are a modern e-liquid brand who are reshaping the nicotine salt experience with their 8 transformative ice and fruit 10mg/20mg blends! 

    Each Salt3d e-liquid comes in a convenient pack of 3, allowing you to stay well topped up on your favourite flavour. After all, all good things come in threes! 

    Packed with full flavour delivery and discreet vapour production, these juices will give your vape an added dimension!

    Price: £9.99

    YeTi E-liquid

    Ice-cold e-liquids have quickly become a leading trend, and with this has come the emergence of vape brands entirely dedicated to glacial flavours!

    Yeti offers popular fruity e-liquid flavours, all topped off with a distinct icy blast. Available as 50ml/100ml shortfills and 10ml nic salts, Yeti's flavours range from their tart Apple Cranberry e-liquid to their classically sweet Strawberry flavour and more!

    Their new menthol-based Blizzard Series features an array of tempting combinations, while their Ice Nic Shot has been designed to take your arctic vaping experience to the next level with intensely-cool hits.

    If you’re on the lookout for e-liquids inspired by sub-zero scenes, Yeti is one vape juice brand that you should have next on your list to try.

    Price: £4.99 - £15.99

    Six Licks E-liquid

    “Bold and energetic” best describes Six Licks. As the fastest growing e-liquid brand in the UK, Six Licks have established themselves as a leading choice in the vaping community, winning 9 awards in their first year on the market.

    This best-selling vape brand focuses on classy fruity mixes with intense twists, offering 50ml-100ml shortfills as well as 10mg/20mg nic salts and 3mg/6mg/12mg/18mg 50/50s to enjoy. All of their flavours are cleverly named with a creative title which accurately reflects their awesome flavours inside.

    Take a hit of their satisfying Bite the Bullet e-liquid with Blackberry and Aniseed, or try their newest addition Cherry on Top, a masterful blend between fresh and juicy Cherries, Pears and Raspberries.

    Their Senses e-liquid range is available in a variety of strengths and sizes, offering mouth-watering fusions including apples and rhubarb, peach and grapefruit, as well as grapes and berries.

    Price: £3.00-£12.99

    Juice N Power

    With their fruit, milkshake and original Shock Series range, Juice N Power offers a varied collection of punchy e-liquid flavours.

    Available as 50ml shortfills and 11mg/20mg nic salts, Juice N Power have created a host of nostalgic blends such as their Bubblegum Milkshake e-liquid, as well as more exploratory blends which tap into both fruits and sweets flavours.

    Vapers with a sweet tooth will appreciate their Watermelon Candy Gummies e-liquid and their Orange Candy Cream combo, while those searching for a refreshing tingly edge to their vape will best enjoy their Shock Series.

    Price: £3.99-£11.95

    Future Juice E-liquid

    From their indulgent dessert mixes to their juicy fruit blends, Future Juice has all the flavours you need!

    Available as 100ml shortfills, you'll be able to find a host of intriguing combinations, with their most notable creations including their Frosted Cereal & Banana Milk and Grandma’s Peanut Butter Fudge e-liquids.

    In addition to these fun blends, Future Juice also offers a number of familiar dessert flavours such as Vanilla Custard, Mango, and Strawberry Gelato, all of which are too tempting to miss out on!

    Price: £14.99

    Just Juice

    Just Juice was created by two ex-smokers with a goal to make a difference in the vaping community.

    Their mutual craving for striking and adventurous flavours led them down the path to create Just Juice, a now multi-award winning e-liquid brand with exciting fruit and drinks flavours for all vapers.

    With their fantastically fruity range of 50ml shortfills, 3mg/6mg/12mg 50/50s and 5mg/20mg nic salts to choose from, Just Juice are known for their experimentative exotic flavours, some of which you may have not even tried before!

    For a truly tantalising tropical experience, try their Guanabana & Lime on Ice and their Strawberry & Curuba e-liquid. For more traditional fruit flavour thrills, why not try their refreshing garden fruit mixes, including their Berry Burst and Apple & Pear on Ice e-liquids?

    Price: £3.99-£11.95

    Riot Squad E-liquid

    Having been the masterminds behind many award-winning flavours including their Pink Grenade e-liquid, Riot Squad have earned their place as a leading brand in the vaping industry.

    Their e-liquid collection features a rush of crazy fruit flavours that will leave you wanting to vape all day long! Their 100% menthol range offers satisfyingly sharp flavours made in mind for vapers searching for fresh ice-cool blasts.

    Giving the option of 50ml shortfills, 5mg/10mg/20mg nic salts, as well as 30ml multipacks in a mixture of different nicotine strengths, Riot Squad also offer a thrilling hybrid nicotine range known as Riot S:Alt. This collection is available in 10ml bottles in either 5mg, 10mg, or 20mg, allowing vapers to try an assorted range of strengths to find their perfect match!

    Price: £2.95-£11.95

    Vampire Vape E-liquid

    One of the oldest and most respected e-liquid brands in the industry, Vampire Vape provides a spooktacular collection of blends including their iconic Heisenberg flavour.

    Available as 50ml shortfills, 10mg/20mg nic salts, and 3mg/6mg/12mg/18mg 60/40s, Vampire Vape is inspired by the Halloween season with irresistible candy favourites including Blackjack, Sherbet Lemon, and Bubblegum.

    This brand also offers many classic fruity flavours with the likes of Banana, Pineapple, Apple and Strawberry available to enjoy.

    Price: £3.99-£10.95

    IVG Premium E-liquid

    IVG is a worldwide e-liquid brand renowned for their diverse assortment of flavours. Perfect to vape all year round, IVG’s e-liquid collection includes rich berry blends, exotic fruit fusions, sharp citrus combinations, as well as dessert and soft drink classics.

    Vapers can expect to find a huge array of flavours from this award-winning brand, with 50ml shortfills, 10mg/20mg nic salts and 3mg/6mg/12mg/18mg 50/50s available.

    Indulge in their gooey Jam Roly Poly flavour and their mouth-watering Cookie Dough mix, or hit up their more traditional flavours such as their mixed berry Summer Blaze e-liquid or their citrusy Neon Lime blend!

    Price: £2.99-£12.99

    Zeus Juice E-liquid

    Influenced by Greek Mythology, the potent flavours from this creative e-liquid brand truly live up to their name!

    Available as 50ml shortfills, 10mg/2mg nic salts and 6mg/12mg 50/50s, Zeus Juice offers premium all-day e-liquid flavours which focus on fruits, desserts, menthol and tobacco.

    If you’re searching for a fruity e-liquid with a sharp kick, we recommend loading up their legendary Black Ice Shortfill flavour.

    Vapers who enjoy a mintier edge to their vape will appreciate their Phoenix Tears e-liquid, which is an almighty trio of Peppermint, Lemon, and Menthol.

    Price: £2.99-£11.99

    Ruthless E-liquid

    Ruthless launched in 2011 and have since remained one of the top e-liquid brands in the industry.

    Covering classic candy, fruit, menthol, and tobacco blends, this premium e-liquid brand offers vape juices in the form of 100ml shortfills.

    As a forward thinking brand, Ruthless have created several original flavour blends for vapers to try and love, such as their Swamp Thang e-liquid which includes succulent notes of Apple and Sweets. Ruthless have also formulated a number of traditional juicy fruit mixes that are worth a spot in any vaper’s collection.

    Price: £14.99

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