Best E-Liquid Brands in the UK 2026
With hundreds of vape juice brands on the market, finding the right one can be overwhelming. This guide covers the best-selling e-liquid brands available in the UK for 2026, what each brand is known for, which vape liquid formats they offer, and which devices they pair best with. Whether you vape nic salts in a pod kit, shortfills in a sub-ohm setup, or 50/50 freebase in a pen-style device, there is a brand on this list that fits your style.
If you are not sure which type of vape juice suits your device, our e-liquids guide explains the differences between nic salts, freebase, and shortfills. For help choosing the right nicotine strength, see our nicotine strength guide.
| Brand | Formats available | Best for |
|---|---|---|
| Elfliq | Nic salts (10ml) | Ex-disposable users wanting the same Elf Bar flavours |
| Bar Juice 5000 | Nic salts (10ml) | Bold bar-style flavours at a competitive price |
| Elux Legend | Nic salts (10ml) | Intense fruit and ice flavours from the Elux range |
| Vampire Vape | Nic salts, freebase, shortfills | Classic UK flavours like Heisenberg and Pinkman |
| IVG | Nic salts, shortfills, 50/50 | Award-winning flavours across all formats |
| Dinner Lady | Nic salts, freebase, shortfills | Dessert and bakery lovers (Lemon Tart is iconic) |
| SKE Crystal | Nic salts (10ml) | Crystal Bar flavours in refillable nic salt form |
| Lost Mary (Maryliq) | Nic salts (10ml) | Lost Mary disposable flavours in bottled form |
| PIXL | Nic salts (10ml) | Smooth, fruity profiles at accessible prices |
| Drip | Shortfills, nic salts | Affordable shortfills with 30+ flavours |
| Riot | Nic salts, shortfills | Bold, punchy flavour profiles with attitude |
| Doozy | Nic salts, shortfills, 50/50 | Premium UK-made juice across every format |
| EDGE | Nic salts, freebase, shortfills | Reliable all-rounders with tobacco and fruit options |
Nic salt brands: best for pod kits
Nic salt e-liquids are 10ml bottles designed for low-wattage pod kits and MTL devices. They use nicotine in a salt form that feels smoother on the throat and absorbs faster than freebase nicotine, making them the most popular choice for ex-smokers and former disposable vape users. Most are available in 10mg and 20mg strengths with a 50/50 PG/VG ratio. For a full explanation of how nic salts work, see our nic salts guide.
Elfliq
Elfliq is the official bottled e-liquid range from Elf Bar, created to bring the same flavours that made Elf Bar disposables famous into a refillable format. The range covers over 30 flavours across fruit, ice, drinks, and tobacco profiles, all as 10ml nic salts in 5mg, 10mg, and 20mg strengths. If you vaped Elf Bar disposables and want the same taste in a refillable pod kit, Elfliq is the direct match. Explore our best Elfliq flavours for our top picks.
Bar Juice 5000
Bar Juice 5000 mirrors popular disposable vape flavour profiles in a 10ml nic salt format with a 50/50 PG/VG ratio. The range is broad, covering fruit, ice, and candy profiles at 10mg and 20mg strengths. Flavours like Blueberry Sour Raspberry, Blue Razz Lemonade, and Kiwi Passionfruit Guava are among the most popular nic salts in the UK. A consistently strong seller for vapers who want bold, punchy flavours at competitive prices.
Elux Legend
Elux Legend nic salts bring the intense fruit and ice profiles from the Elux disposable range into refillable form. Available as 10ml nic salts in 10mg and 20mg, the range focuses on vibrant flavour intensity with standout options like Tigerblood, Fresh Mint Mojito, and Watermelon Ice. If you liked the bold, sweet character of Elux disposables, these nic salts deliver the same experience in your pod kit. See our best Elux flavours for recommendations.
SKE Crystal
SKE Crystal Original nic salts take the most popular flavours from the Crystal Bar disposable range and offer them as 10ml refillable bottles in 10mg and 20mg strengths. Blue Fusion, Pink Lemonade, and Blueberry Sour Raspberry are among the top sellers. These nic salts pair well with any MTL pod kit and are an obvious choice for anyone who used Crystal Bar disposables before the ban. Explore the full Crystal Bar flavours guide.
Lost Mary (Maryliq)
Maryliq is Lost Mary's official nic salt range, designed to replicate the signature flavours of the Lost Mary BM600 and BM6000 devices in bottled form. Available as 10ml nic salts in 10mg and 20mg, the collection includes Pineapple Ice, Blueberry Sour Raspberry, and Strawberry Ice among others. If you use a Lost Mary BM600 prefilled kit and want the same flavours in a refillable device, Maryliq is the match.
PIXL Nic Salts
PIXL Nic Salts offer smooth, well-balanced fruit and ice flavours at an accessible price point. Available as 10ml bottles in 10mg and 20mg, the range complements PIXL's popular prefilled pod kits. Blueberry Raspberry, Blue Razz Cherry, and Strawberry Watermelon Ice are consistent favourites. A solid choice for everyday vaping in any MTL pod kit.
Shortfill and multi-format brands: versatile vape juice for every device
These brands offer vape liquid across multiple formats, including nic salts, shortfills, and freebase 50/50 e-liquids. They suit vapers who use different devices or want to explore both MTL and sub-ohm vaping. For an explanation of how shortfills and nic shots work together, see our shortfills guide.
Vampire Vape
Vampire Vape is one of the UK's most established e-liquid brands, founded in 2012 and best known for creating Heisenberg and Pinkman, two of the most iconic vape juice flavours ever made. The range spans nic salts, freebase 10ml, and high-VG shortfills across over 40 flavours including fruits, menthol, tobacco, and desserts. Made in the UK with rigorous quality testing, Vampire Vape is a reliable choice for vapers at any experience level.
IVG (I Vape Great)
IVG has won multiple awards for best UK vape juice brand and offers one of the widest flavour ranges in the industry. Their lineup covers nic salts, 50/50 freebase, and 100ml shortfills in flavour categories from fruit and dessert to menthol and drinks. The consistency and complexity of IVG's flavour profiles set them apart: each blend feels layered and well-crafted rather than one-dimensional. A top choice for vapers who take flavour seriously.
Dinner Lady
Dinner Lady built their reputation on dessert-inspired vape juice, and their Lemon Tart remains one of the best-selling e-liquids in the UK years after its release. The range extends beyond desserts into fruit, menthol, tobacco, and drinks profiles, available as nic salts, freebase 50/50, and 50ml shortfills. The quality of their bakery and custard blends is a cut above most competitors, making Dinner Lady the go-to brand for vapers with a sweet tooth.
Drip
Drip offers over 30 flavours as 100ml shortfills at prices that make them one of the best-value e-liquid brands in the UK. The range covers fruit, candy, dessert, menthol, and tobacco profiles, all at a 70/30 VG/PG ratio suited to sub-ohm vaping. Add a nic shot to reach your preferred nicotine strength. Drip is a strong option for sub-ohm vapers who go through vape liquid quickly and want quality without paying premium prices.
Riot
Riot (formerly Riot Squad) is a UK brand known for bold, punchy flavour profiles that lean into sweet, fruity, and icy territories. Their range includes nic salts, 50ml shortfills, and the popular Bar Edition line that captures disposable-style flavour intensity in bottled form. Riot's e-liquids tend to deliver strong, immediate flavour that appeals to vapers who want their vape juice to make an impact from the first draw.
Doozy
Doozy Vape Co is a multi-award-winning UK brand with one of the most extensive product ranges in the industry. From fruity nic salts and dessert shortfills to tobacco blends, Doozy covers every flavour category across every vape liquid format. Their Seriously range (Seriously Fruity, Seriously Nice, Seriously Slushy) is particularly popular, offering 100ml shortfills with distinctive, well-balanced flavour profiles. A premium brand that consistently delivers quality across the board.
EDGE
EDGE offers a reliable, no-fuss range of e-liquids covering tobacco, menthol, fruit, and drinks flavours in nic salts, freebase, and shortfill formats. EDGE is a practical choice for vapers who want consistent quality and a broad enough flavour selection to find a daily favourite without being overwhelmed by choice. Their tobacco blends are particularly well-regarded among ex-smokers.
How to choose the right e-liquid brand for your device
The best brand for you depends on what device you use and how you prefer to vape.
| Your device | Best vape juice format | Recommended brands |
|---|---|---|
| Prefilled pod kit (Lost Mary, Elf Bar, SKE) | Uses prefilled pods (no separate e-liquid needed) | N/A: flavour is built into the pod |
| Refillable pod kit (XROS, ELFX, Caliburn) | 10ml nic salts (50/50 PG/VG, 10-20mg) | Elfliq, Bar Juice, Elux, SKE Crystal, Maryliq, PIXL |
| Pen-style or starter kit | 10ml freebase 50/50 (3-18mg) | Vampire Vape, IVG, Dinner Lady, EDGE |
| Sub-ohm or box mod kit | 50-100ml shortfills (70/30+ VG, 0mg + nic shot) | Drip, Doozy, Riot, IVG, Dinner Lady, Vampire Vape |
Browse the full vape juice collection to explore all brands and flavours, or visit our nic salt collection and shortfill collection to shop by format.
Frequently asked questions
What is the best e-liquid brand in the UK?
The best brand depends on your device and flavour preferences. For nic salt pod kit users, Elfliq and Bar Juice 5000 are the most popular choices. For sub-ohm vapers, Drip and Doozy offer the best value shortfills. Vampire Vape and IVG are the strongest all-round brands, offering quality across every format.
What are the most popular vape juice flavours in the UK?
Blue Razz Lemonade, Strawberry Ice, and Watermelon Ice are consistently the most searched and best-selling flavour profiles. Menthol and mint remain popular year-round, and dessert flavours like Lemon Tart (Dinner Lady) and Heisenberg (Vampire Vape) have maintained loyal followings for years.
What is the difference between nic salts and freebase e-liquid?
Nic salts use a modified form of nicotine that feels smoother at higher strengths (10-20mg) and absorbs faster, making them ideal for pod kits. Freebase e-liquid uses standard nicotine that provides a stronger throat hit at lower strengths (3-18mg), suited to pen-style and sub-ohm devices. For a full comparison, see our nic salts guide.
Which e-liquid brand is best for ex-smokers?
Ex-smokers transitioning to vaping typically do best with 20mg nic salts in a refillable pod kit. Elfliq, Bar Juice 5000, and SKE Crystal nic salts all provide strong, satisfying nicotine delivery with smooth flavour. EDGE and Vampire Vape also offer well-regarded tobacco flavour profiles for those who want a taste closer to cigarettes.
Are all these brands TPD compliant?
Yes. Every brand listed on this page produces vape juice that complies with UK Tobacco Products Directive (TPD) regulations, including the 10ml maximum bottle size for nicotine-containing e-liquid and 20mg maximum nicotine strength. All products sold through e-liquids.com are fully TPD compliant.
What is the cheapest e-liquid brand?
Drip offers some of the lowest per-millilitre pricing in the UK with 100ml shortfills at very competitive prices. For nic salts, Bar Juice 5000 and PIXL Nic Salts consistently offer strong value. Check our vape deals page for current multi-buy offers across all brands.
Will e-liquid prices increase in 2026?
Yes. The UK government is introducing a Vaping Products Duty from October 2026 that will add a flat charge per millilitre to all vape liquid, including nic salts and shortfills. Prices will increase across all brands. Shortfill users will see the largest percentage increase. We will publish a full guide with pricing details closer to the date.
How do I find the best flavour for me?
Start with a flavour category you already enjoy in food or drinks: if you like berries, try a berry blend; if you like mints, try a menthol. Nic salts are the easiest to try because they are sold in affordable 10ml bottles, so you can sample several without a large investment. Multi-buy deals (like our 5 for £10 nic salt offer) are a cost-effective way to explore different brands and flavours.