Vape Flavours

There are seven broad vape flavour categories, and most vape juices fall into at least one of them. Fruits and berries cover everything from single-fruit strawberry and grape to layered tropical blends. Ice and menthol covers pure mint, peppermint, and cooling-agent "ice" variants. Desserts and bakery includes custard, cream, cereal, cookies, and similar baked-goods profiles. Sweets and chocolate covers candy, bubblegum, liquorice and confectionery. Ice cream is a sub-category in its own right, covering chocolate, vanilla, strawberry and caramel ice cream profiles. Drinks includes cola, lemonade, milkshake, coffee and iced tea. Tobacco and menthol rounds out the list, covering classic tobacco, sweet tobacco, cigar and aniseed profiles. The tables above show every sub-flavour we stock within each category.

What is the Most Popular Vape Flavour?

Fruit is the most popular vape flavour category in the UK by a wide margin, accounting for a significant share of all vape juice sales. Within fruit, berry blends (particularly blueberry sour raspberry and triple berry combinations) and sweet bar-style lemonades have been the top sellers since the June 2025 disposable ban, as ex-disposable users have migrated to refillable bar salts with similar flavour profiles. For specific product picks with full reviews, see our best fruit e-liquid flavours guide. Menthol and tobacco remain consistent top performers too, particularly among ex-smokers.

What vape flavours taste most like disposable vapes?

Bar salt e-liquids are designed specifically to replicate the intense, sweet, often-iced flavour profiles that made disposables popular. They use double-concentrated flavourings and a 50/50 VG/PG ratio that matches what went into the original disposable devices. For brand-specific matches, the Elux Legend nic salt range, the ELFLIQ range by Elf Bar, and the SKE Crystal Original nic salts are the closest bottled versions of the most popular disposables. Bar Juice 5000 is another strong option for disposable-style flavours at a lower price point.

Which vape flavour should I choose as a beginner?

Start with a category you already like in food or drink form. If you enjoy sweet fruit, a simple fruit nic salt like strawberry or watermelon is usually the easiest introduction. If you were a menthol smoker, an ice or menthol vape juice will feel most familiar. If you were a tobacco smoker, a tobacco vape juice gives the closest match to cigarette flavour. As a general rule, 10ml nic salts at 20mg are the most beginner-friendly format, since they deliver smooth nicotine at a strength close to a disposable. Our ultimate e-liquids guide walks through the decision in more detail, and the nicotine strength guidehelps you pick between 5mg, 10mg and 20mg.

Are nic salt flavours different from shortfill flavours?

Flavour-wise, the profiles overlap but the experience differs. Nic salts at 50/50 VG/PG deliver sharper, more concentrated flavour in small doses and suit MTL pod kits, which is why the bar-style disposable-replica flavours almost always come in nic salt form. Shortfills at higher VG ratios (typically 70/30 or 80/20) produce bigger vapour clouds and tend to suit dessert, custard and drinks profiles where the thicker vapour carries the richness better. Most established flavours are available in both formats, but the specific brands and profiles do differ: shortfills lean premium dessert and shortfill-specialist brands like Drip and Doozy, while nic salts lean bar-style fruit and disposable-replica ranges. For more detail, see our guide to e-liquid VG/PG ratios

Will the 2026 vape tax affect vape flavour prices?

Yes. The UK's new vaping products duty comes into effect on 1 October 2026, adding £2.20 per 10ml to every vape liquid sold in the UK. This applies uniformly across all flavour categories and all nicotine strengths (including 0mg). A typical £2.99 10ml nic salt will rise to around £5.19 after the duty, and a 100ml shortfill will see £22 added. If you have regular favourite flavours, stocking up before autumn 2026 will work out cheaper.