Shades by Niko flavours
| Flavour | Taste profile |
|---|---|
| The Originals | Classic mixed fruit foam sweets with a soft, chewy texture and gentle fruit flavours across the bag |
| Tropical Blast | Mango, pineapple and citrus fruit foam sweets for an island-inspired tropical combination |
| Straight Up Strawberry | Bold, juicy strawberry foam sweets with a single-flavour focus throughout the bag |
| Sour Ultimate Vibes | Tangy sour fruit foam sweets for those who prefer a sharper, more intense flavour experience |
About Shades by Niko
Shades by Niko launched in 2024 as a genuine confectionery brand rather than a celebrity cash-in. Niko Omilana, who became known in the UK for his London Mayor campaign in 2021 and his large YouTube following, developed the range with a focus on making vegan and Halal-friendly sweets that do not compromise on taste or texture. The foam sugar format was chosen specifically because it delivers the satisfying chew of traditional sugar foam without using gelatine, keeping the product fully vegan and accessible to a wider range of dietary preferences.
All four flavours are made without dairy, without gluten and without gelatine. The Halal certification makes them suitable for Muslim consumers who often find that mainstream pick-and-mix sweets contain non-Halal gelatine. The brand has built its audience primarily through TikTok, where the bold packaging and Niko's existing fanbase drove rapid initial sales. The Originals and Tropical Blast were the launch flavours, with Straight Up Strawberry and Sour Ultimate Vibes added as the range expanded.
Buy Shades by Niko from e-liquids.com
- All 4 Shades by Niko flavours in stock in 150g bags
- Vegan, Halal certified, gluten free and dairy free
- Free UK delivery on all orders over £20
- Same-day dispatch on orders placed before cut-off
- UK-based customer team on 0121 272 2900
Shades by Niko: frequently asked questions
Are Shades by Niko sweets vegan and Halal?
Yes. All Shades by Niko sweets are vegan, Halal certified, gluten free and dairy free. They do not contain gelatine, which is the ingredient that makes most mainstream foam sweets unsuitable for vegans and Halal consumers. The foam texture is achieved without animal-derived ingredients, making them one of the few foam sweet brands in the UK that is accessible to all dietary preferences.
Who is Niko Omilana?
Niko Omilana is a British YouTuber and content creator known for viral pranks and social commentary. He became widely known in the UK after running as an independent candidate in the 2021 London Mayoral election as a joke campaign, finishing fifth with over 49,000 votes. He has over 8 million YouTube subscribers. Shades by Niko is his confectionery brand, launched in 2024, developed with a focus on vegan and Halal-friendly sweets.
Which Shades by Niko flavour should I try first?
The Originals is the best starting point if you want a mixed fruit experience across the bag. Tropical Blast suits anyone who prefers mango and pineapple-forward flavours. Straight Up Strawberry is the choice for those who want a single bold flavour throughout rather than a mix. Sour Ultimate Vibes is for those who enjoy a sharper, tangier sweet. All four are 150g bags at the same price, so trying two or three flavours is an easy way to find your favourite.