| Spec | IVG Original 50/50 |
|---|---|
| Bottle | 10ml |
| Nicotine strengths | 3mg, 6mg and 12mg |
| Blend | 50/50 VG/PG, freebase nicotine |
| Draw style | Mouth-to-lung (MTL) |
| Works in | Pod kits and MTL starter kits |
| Flavours | 10 in the range |
Which strength: 3mg, 6mg or 12mg?
This is the bit people get wrong more than flavour, so it's worth a second. Freebase nicotine at 50/50 gives you a firmer throat hit than a nic salt does at the same number, which is exactly why the three strengths matter.
| Strength | Who it tends to suit |
|---|---|
| 3mg | Lighter smokers, or anyone on a higher-power pod where a big nicotine level would feel harsh |
| 6mg | The middle ground most people land on coming off a pack-a-day habit |
| 12mg | Heavier smokers, or lower-power MTL pods where you want a firmer hit on the throat |
If you're genuinely not sure, 6mg is the safe first buy. You can drop to 3mg if it feels strong, or step up to 12mg if it isn't pulling its weight.
Which IVG 50/50 flavour should you pick?
Ten flavours split neatly into three camps. Decide whether you want ice, straight fruit or a drink flavour and you're most of the way there.
The iced side is the biggest: Ice Menthol for pure cold with no fruit, Frozen Cherries and Blue Raspberry for a sweet fruit with a chilled finish, and Forest Berries Ice and Tropical Ice for a mix over the top of the menthol. If you want fruit without the chill, Sour Green Apple brings the tang, while Strawberry Sensation and Strawberry Watermelon keep it sweet. And on the drinks side, Riberry Lemonade is IVG's signature berry lemonade and Summer Blaze is the fruity soda.
Coming off a disposable? Match your old flavour
| If your disposable was... | Try this IVG 50/50 |
|---|---|
| Blue razz or blue slush | Blue Raspberry |
| Cherry | Frozen Cherries |
| Menthol or mint | Ice Menthol |
| Mixed berries | Forest Berries Ice |
| Sour apple | Sour Green Apple |
| Watermelon | Strawberry Watermelon |
| Lemonade or a fizzy drink | Riberry Lemonade or Summer Blaze |
| Tropical fruit | Tropical Ice |
The full IVG Original 50/50 range
All ten flavours, grouped by taste. Each one comes in 3mg, 6mg and 12mg, so pick your strength on the product page.
Ice and menthol
| Flavour | Taste profile |
|---|---|
| Ice Menthol | Straight cold menthol, no fruit |
| Frozen Cherries | Ripe cherries with a cold finish |
| Blue Raspberry | Sweet blue raspberry with ice |
| Forest Berries Ice | Mixed dark berries over menthol |
| Tropical Ice | Tropical fruit mix with a chilled finish |
Fruit
| Flavour | Taste profile |
|---|---|
| Sour Green Apple | Tangy, sharp green apple |
| Strawberry Sensation | Ripe, sweet strawberry |
| Strawberry Watermelon | Sweet strawberry with juicy watermelon |
Drinks
| Flavour | Taste profile |
|---|---|
| Riberry Lemonade | IVG's signature berry lemonade |
| Summer Blaze | A fruity soda blend |
What 50/50 means, and which device it suits
The 50/50 is the ratio of the two base liquids, VG and PG, at half and half. That balance does two things: the higher PG share carries flavour crisply and gives you a proper throat hit, and the liquid stays thin enough to wick through the small coils in a pod. That's why 50/50 is the right pick for pod kits and MTL starter kits, the ones you draw on like a cigarette.
What it is not built for is a sub-ohm or direct-to-lung tank. Those want a thicker, higher-VG liquid like a 70/30 shortfill, and if you run 50/50 through one it thins out, leaks and burns through fast. So if your device is a big-battery cloud kit, look at the shortfills instead. If it's a pod or a slim starter kit, you're in the right place.
Prefer a different IVG format?
IVG make their liquid in a few formats, and the right one depends on your device and how much nicotine you want. Here's the quick placement.
| You want... | Go for |
|---|---|
| Nicotine and a tight MTL draw in a pod or starter kit | IVG Original 50/50 (this range) |
| A smoother, stronger nic hit in a small pod | IVG nic salts (10mg and 20mg) |
| 0mg and a bigger bottle for a sub-ohm kit | IVG 100ml shortfill (70/30) |
| To see everything IVG makes | All IVG |
Buy IVG Original 50/50 from e-liquids.com
- Free UK delivery on all orders over £20
- Same-day dispatch on weekday orders placed before 6:30pm
- Genuine IVG stock, TPD compliant and age-checked at the till
- All ten flavours in 3mg, 6mg and 12mg
- Not sure what to pick? Give us a ring on 0121 272 2900 and we'll help
IVG Original 50/50 FAQs
What does 50/50 mean on a vape juice?
It's the split between the two base liquids, VG and PG, at half each. That balance gives a firm throat hit and stays thin enough to work in the small coils of a pod or MTL kit.
Which strength should I choose?
6mg is the usual starting point coming off cigarettes. Drop to 3mg if it feels harsh on a stronger device, or go to 12mg if you're a heavier smoker or using a low-power pod.
What devices can I use it in?
Pod kits and MTL starter kits, the ones with a tight, cigarette-like draw. It's not made for sub-ohm or direct-to-lung tanks.
Can I use 50/50 in a sub-ohm tank?
Best not to. It's too thin for big sub-ohm coils, so it tends to leak and burn through quickly. Reach for a higher-VG 70/30 shortfill for that kind of kit.
How many flavours are in the range?
Ten, across iced, fruit and drink flavours, and every one comes in all three strengths.
Is IVG 50/50 or a 70/30 shortfill better for a pod kit?
For a pod, 50/50. The extra PG wicks better in small coils and gives a sharper throat hit. Save the 70/30 shortfills for bigger sub-ohm kits where you want the clouds.
More from IVG
- All IVG vape for the full range of e-liquid, nic salts and kits
- IVG nic salts for a smoother hit at 10mg or 20mg in a pod
- IVG 100ml shortfill for 0mg, higher-VG juice in a bigger bottle






























