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  • IVG Ice Menthol 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Ice Menthol 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Forest Berries Ice 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Forest Berries Ice 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Tropical Ice 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Tropical Ice 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Sour Green Apple 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Sour Green Apple 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Riberry Lemonade 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Riberry Lemonade 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Frozen Cherries 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Frozen Cherries 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Blue Raspberry 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Blue Raspberry 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Summer Blaze 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Summer Blaze 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Strawberry Watermelon 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Strawberry Watermelon 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
  • IVG Strawberry Sensation 50/50 Vape Juice MIX AND MATCH
    10 Flavour
    0.0
    IVG: Strawberry Sensation 50/50 Vape Juice
    Strength (mg)
    3 6 12
    £3.49 Sold out Sign in Buy now
Spec IVG Original 50/50
Bottle 10ml
Nicotine strengths 3mg, 6mg and 12mg
Blend 50/50 VG/PG, freebase nicotine
Draw style Mouth-to-lung (MTL)
Works in Pod kits and MTL starter kits
Flavours 10 in the range

Which strength: 3mg, 6mg or 12mg?

This is the bit people get wrong more than flavour, so it's worth a second. Freebase nicotine at 50/50 gives you a firmer throat hit than a nic salt does at the same number, which is exactly why the three strengths matter.

Strength Who it tends to suit
3mg Lighter smokers, or anyone on a higher-power pod where a big nicotine level would feel harsh
6mg The middle ground most people land on coming off a pack-a-day habit
12mg Heavier smokers, or lower-power MTL pods where you want a firmer hit on the throat

If you're genuinely not sure, 6mg is the safe first buy. You can drop to 3mg if it feels strong, or step up to 12mg if it isn't pulling its weight.

Which IVG 50/50 flavour should you pick?

Ten flavours split neatly into three camps. Decide whether you want ice, straight fruit or a drink flavour and you're most of the way there.

The iced side is the biggest: Ice Menthol for pure cold with no fruit, Frozen Cherries and Blue Raspberry for a sweet fruit with a chilled finish, and Forest Berries Ice and Tropical Ice for a mix over the top of the menthol. If you want fruit without the chill, Sour Green Apple brings the tang, while Strawberry Sensation and Strawberry Watermelon keep it sweet. And on the drinks side, Riberry Lemonade is IVG's signature berry lemonade and Summer Blaze is the fruity soda.

Coming off a disposable? Match your old flavour

If your disposable was... Try this IVG 50/50
Blue razz or blue slush Blue Raspberry
Cherry Frozen Cherries
Menthol or mint Ice Menthol
Mixed berries Forest Berries Ice
Sour apple Sour Green Apple
Watermelon Strawberry Watermelon
Lemonade or a fizzy drink Riberry Lemonade or Summer Blaze
Tropical fruit Tropical Ice

The full IVG Original 50/50 range

All ten flavours, grouped by taste. Each one comes in 3mg, 6mg and 12mg, so pick your strength on the product page.

Ice and menthol

Flavour Taste profile
Ice Menthol Straight cold menthol, no fruit
Frozen Cherries Ripe cherries with a cold finish
Blue Raspberry Sweet blue raspberry with ice
Forest Berries Ice Mixed dark berries over menthol
Tropical Ice Tropical fruit mix with a chilled finish

Fruit

Flavour Taste profile
Sour Green Apple Tangy, sharp green apple
Strawberry Sensation Ripe, sweet strawberry
Strawberry Watermelon Sweet strawberry with juicy watermelon

Drinks

Flavour Taste profile
Riberry Lemonade IVG's signature berry lemonade
Summer Blaze A fruity soda blend

What 50/50 means, and which device it suits

The 50/50 is the ratio of the two base liquids, VG and PG, at half and half. That balance does two things: the higher PG share carries flavour crisply and gives you a proper throat hit, and the liquid stays thin enough to wick through the small coils in a pod. That's why 50/50 is the right pick for pod kits and MTL starter kits, the ones you draw on like a cigarette.

What it is not built for is a sub-ohm or direct-to-lung tank. Those want a thicker, higher-VG liquid like a 70/30 shortfill, and if you run 50/50 through one it thins out, leaks and burns through fast. So if your device is a big-battery cloud kit, look at the shortfills instead. If it's a pod or a slim starter kit, you're in the right place.

Prefer a different IVG format?

IVG make their liquid in a few formats, and the right one depends on your device and how much nicotine you want. Here's the quick placement.

You want... Go for
Nicotine and a tight MTL draw in a pod or starter kit IVG Original 50/50 (this range)
A smoother, stronger nic hit in a small pod IVG nic salts (10mg and 20mg)
0mg and a bigger bottle for a sub-ohm kit IVG 100ml shortfill (70/30)
To see everything IVG makes All IVG

Buy IVG Original 50/50 from e-liquids.com

  • Free UK delivery on all orders over £20
  • Same-day dispatch on weekday orders placed before 6:30pm
  • Genuine IVG stock, TPD compliant and age-checked at the till
  • All ten flavours in 3mg, 6mg and 12mg
  • Not sure what to pick? Give us a ring on 0121 272 2900 and we'll help

IVG Original 50/50 FAQs

What does 50/50 mean on a vape juice?

It's the split between the two base liquids, VG and PG, at half each. That balance gives a firm throat hit and stays thin enough to work in the small coils of a pod or MTL kit.

Which strength should I choose?

6mg is the usual starting point coming off cigarettes. Drop to 3mg if it feels harsh on a stronger device, or go to 12mg if you're a heavier smoker or using a low-power pod.

What devices can I use it in?

Pod kits and MTL starter kits, the ones with a tight, cigarette-like draw. It's not made for sub-ohm or direct-to-lung tanks.

Can I use 50/50 in a sub-ohm tank?

Best not to. It's too thin for big sub-ohm coils, so it tends to leak and burn through quickly. Reach for a higher-VG 70/30 shortfill for that kind of kit.

How many flavours are in the range?

Ten, across iced, fruit and drink flavours, and every one comes in all three strengths.

Is IVG 50/50 or a 70/30 shortfill better for a pod kit?

For a pod, 50/50. The extra PG wicks better in small coils and gives a sharper throat hit. Save the 70/30 shortfills for bigger sub-ohm kits where you want the clouds.

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